AI agents run Discovery, build a defensible shortlist and generate adaptive RFI/RFP questions.
You stay in control — every step is reviewable, editable and yours to approve.
Same rigour, a fraction of the calendar. Every step stays reviewable and every decision stays explainable, to your team and to the vendors you turn down.
2–3 months is calendar time, including vendor response windows. Your team's hands-on effort drops to hours, not weeks.
One connected flow from first conversation to final recommendation. Every hand-off is visible, every output is editable.
A conversational AI co-pilot captures your goals, use cases, current tech stack, requirements, compliance needs and budget, no static intake form.
Winner analyses your stack and surfaces gaps, overlaps and risks before a single vendor is contacted.
A shareable vendor briefing, exportable as a PDF, in an internal version and a vendor-facing version.
A pre-selection with a documented reason for every inclusion, and, just as important, for every exclusion. That's the trust mechanism the whole method is built around. From here, you can enrich the shortlist further, and in a coming release, trigger automated vendor outreach directly.
Generated automatically, optimised for discrimination between vendors, and fully editable before you send them.
A finished RFI or RFP document. Vendors respond directly on the platform through a secure link, topic accordions, an approval workflow, and progress tracking so you always know who still owes you an answer.
A structured assessment of every response that surfaces contradictions and marketing fluff. We're also building toward evaluating recorded vendor demos, so what a vendor says live gets held to the same standard as what they write down.
A transparent, ranked recommendation with reasoning you can defend to your own steering committee, not just a score.
Winner continuously aggregates vendor intelligence from sources no buying team could track by hand, and structures it into typed, comparable evidence behind every inclusion and exclusion.
Verified user reviews — real strengths and weaknesses from live deployments.
Where independent analysts place each vendor in the market.
Official product docs and API specs, read and structured into capabilities.
Legal entity, ownership and funding data from official registers.
Headcount, hiring and organisational momentum, tracked over time.
Current news, launches and market moves as they happen.
AI deep-research runs that surface the long tail no single source holds.
Public web and historical snapshots for context and change over time.
One vendor profile is assembled from all of these — continuously refreshed, so your shortlist reflects the market as it is now, not a snapshot from last quarter.
"Why did you exclude vendor X?" always has an answer. Shortlist reasoning is documented for every vendor, not only the ones you picked.
No fully autonomous mode. Every agent output is reviewable, editable and rejectable, that's the default, not an option to switch on.
Your workspace data is hosted in the EU. GDPR-compliant processing is the starting point, not a checkbox retrofitted later.
Winner comes from two founders who have run vendor selections from both ends, selling to buyers and advising them through the process. That's why the whole method is built around trust and explainability, not automation for its own sake.
Daniel is the founder and former CEO of Zeotap, a global data-technology company. In that role he sat through countless RFI and RFP processes from the vendor's side, and saw first-hand how inefficient and error-prone they tend to be. As CEO of Winner, he is rebuilding those processes into what they should be: fast, transparent, and fair to buyers and vendors alike.
Marco brings more than 20 years of hands-on experience in MarTech and AdTech. As one of the Managing Directors of DIGITL, a market-leading Google Marketing Platform consultancy of around 65 specialists, he has guided countless corporates and enterprise clients through highly complex CDP and marketing-automation selections. As CTO of Winner, he owns product technology and AI architecture, turning that experience into the agents that now run the selection.
CDP and CEP selections are live today; more categories are on the way. Open the app and start a real Discovery, or ask us for a guided walkthrough first.